Cardboard display stands – types, applications, and how to design one for your product
A cardboard display is one of those packaging elements that work to drive sales even before the customer reaches for the product. A well-designed one catches the eye at the shelf, organizes the display, and shortens the path from „I see” to „I buy.” In practice, however, this is a concept that encompasses many different structures—from a simple floor display to a counter display, and all the way to […]
Cardboard display for a promotional campaign – how to plan implementation in a retail chain
The campaign is scheduled for March. The cardboard display is supposed to be in stores from the first day of the action. It's January and you are just starting to look for a manufacturer. That's a good time – but only provided you know what actually has to happen between this phone call and the first display on the shelf. Most delays in the implementation of POS materials in retail chains do not [...]
Die-cutting and creasing of cartons – what is the difference and when are they needed
You are ordering cardboard packaging for the first time and in the offer description you see two items you don't understand: „creasing” and possibly „die for die-cutting”. One is included in the price, the other is a separate setup fee. To understand why it works this way and what you are actually paying for, you need to know what these two processes are and when each of them [...]
Cardboard display – when it is worth choosing cardboard instead of plastic
The brand manager is planning a promotional campaign for the quarter. There are two offers on the table: a plastic display stand that will last for several seasons, and a cardboard stand designed for this specific campaign, ready to be recycled after it ends. Which one to choose? The answer is rarely simple, because both materials have their strengths and both make sense – but […]
FEFCO Catalogue – what box symbols mean and how to read them
You are ordering cardboard boxes and you hear from the manufacturer: „that will be FEFCO 201 made of BC flute cardboard”. Or you are browsing an offer and you see dozens of four-digit codes that mean nothing to you. If this is exactly your situation, this article is for the right you. The FEFCO catalogue is the common language of the entire packaging industry – a system that makes a packaging manufacturer in Tarnów and […]
