POS Materials – What Are They and How Do They Work at the Point of Sale?
POS materials, which are BTL advertisements used at points of sale, play a significant role in attracting customer attention and stimulating impulse purchases. Examples of these media include stands, dispensers, and wobblers. They support the purchasing decision-making process while also influencing the store's aesthetics. The effectiveness of these materials increases when they are personalized and consistent with the brand's image. Nevertheless, their [...]
